Are you passionate about brand storytelling, content creation and coordination? Do you have experience in developing and managing a content marketing strategy? Is translating strategy into planning something you’re passionate about? Is working with many stakeholders your cup of tea? Let’s meet!

(SENIOR) CONTENT MARKETEER

Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world! We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap – and become the entrepreneurial leader our world needs.

Our centralised marketing team supports the entire organisation, bringing together expertise to strengthen our brand and drive business growth. At the same time, we work closely with marketing roles embedded in the business to stay aligned with specific needs.

As part of our close-knit team, you’ll bring our strategy and purpose to life. Are you excited to join our Central Marketing team as a Content Marketeer? Here’s what you need to know!

Your mission

• Linked to the overall marketing strategy and business objectives and, in close collaboration with the Head of Marketing, develop and manage the content marketing strategy for the entire organisation.
• Translate this content strategy into a yearly brand communication & content production planning, across themes, content types or formats and owned, earned, shared and paid channels.
• Oversee incoming content requests and ongoing projects, and plan and coordinate both proactive and reactive content creation together with the content team and external partners.
• Balance priorities & team capacity, ensuring the delivery of high-quality, engaging and on-brand content.
• Take on a coordinating role within the four‑person content team, fostering smooth collaboration, new ways of working, aligning workload and ensuring that each team member’s strengths are used effectively.
• Work closely with the other central marketing sub-teams – emailing, digital campaigns & website – to manage interdependencies, align planning and support each other’s activities
• Create content yourself for different channels and formats, ensuring hands‑on support in daily operations.
• Develop a message framework for brand and product communication to strengthen & apply messaging consistently across channels & content carriers.
• Safeguard and update the brand visual identity ensuring consistency across the entire organisation.
• Keep track of relevant content trends and good practices and apply them where beneficial to improve our content output and effectiveness.
• Be part of the Central Marketing content sub-team and report directly to the Head of Marketing.