[et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.16″ custom_padding=”31px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/www.jobfunders.com\/wp-content\/uploads\/2023\/11\/passieve_jobzoekers.jpg” alt=”Passieve jobzoekers bereiken?” title_text=”passieve_jobzoekers” _builder_version=”4.16″ _module_preset=”default” max_width=”400px” global_colors_info=”{}”][\/et_pb_image][et_pb_text ol_position=”outside” ol_item_indent=”16px” _builder_version=”4.16″ _module_preset=”default” text_line_height=”2em” ul_line_height=”2em” ol_line_height=”2em” header_text_color=”#3F3F3F” header_line_height=”1.5em” header_2_line_height=”1.5em” header_3_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n
Passive job seekers are often valuable candidates for your organization. They are not actively looking for a job, but are open to attractive opportunities. In this blog post, we discuss five ways to identify and engage this group.<\/p>\n
Create content that is relevant to the passive job seeker. Tip<\/em>: Focus on content that offers value and aligns with their interests. Look after<\/em>: Don't overdo direct recruitment messages. Action<\/em>: Publish articles or blogs about industrial trends or career advice.<\/p>\n \u201cThrough content marketing, we reach passive candidates who would otherwise be unreachable.\u201d<\/em> \u2013 Carine, HR Manager IT company<\/p>\n<\/blockquote>\n Use social media for targeted advertising. Tip<\/em>: Focus on users with specific professional profiles or interests. Look after<\/em>: Do not spam with too many advertisements. Action<\/em>: Sponsored posts targeted at specific professional groups.<\/p>\n Organize events that offer value to passive seekers. Tip<\/em>: Offer substantive knowledge and networking opportunities. Look after<\/em>: Do not use these events as a pure recruitment opportunity. Action<\/em>: Host webinars on topics relevant to the target audience.<\/p>\n Encourage employees to act as brand ambassadors. Tip<\/em>: Give employees the means to share their work experiences. Look after<\/em>: Force inauthentic or overly positive messages. Action<\/em>: Implement a program where employees are rewarded for sharing their experiences.<\/p>\n \u201cOur employees are our best ambassadors; their networks are worth their weight in gold.\u201d<\/em> \u2013 Julie, CEO Start-up<\/p>\n<\/blockquote>\n Direct approach to potential candidates via professional networks. Tip<\/em>Personalize your messages and be genuinely interested. Look after<\/em>: Do not send generic or impersonal messages. Action<\/em>: Use LinkedIn InMail for a personalized approach.<\/p>\n\n
2. Social Media Targeting<\/strong><\/h2>\n
3. Networking Events and Webinars<\/strong><\/h2>\n
4. Employee Advocacy Programs<\/strong><\/h2>\n
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5. Personal Outreach<\/strong><\/h2>\n